Gladden Water Optimizes
Bag-in-Box Production with
TORR Web Filler
Four years ago, Gladden Water’s Bob Jesperson and Paul Graves made the bold move to transition away from traditional bottled water to alternative bag-in-box package format. Motivated to make the new venture a success, they consulted with various industry suppliers and ultimately, TORR Industries for bag filling equipment. Once Gladden experienced firsthand TORR’s dedication to customers’ success, they decided TORR was the “perfect fit” to support Gladden’s boxed water product launch. “Tim literally treated us like we were the most valuable client,” Jesperson said, of TORR President Tim Orr.
Various challenges ensued, including dozens of box design changes to enhance user friendliness along with learning how to fill flexible bags and ship boxed water successfully. Perhaps most challenging of all was explaining the new 5-gallon BIB package to some customers who had difficulty wrapping their head around it. Clever website graphics, a ‘how-to’ video post that went viral, and sales promotions that put product in customers’ hands to play with, all proved effective in making Gladden’s transition to bag-in-box a success.